HOUSE FOR HUNGER
In 2011, two-time Grammy Nominee Avicii, aka Tim Bergling, and his manager, Grammy nominated executive producer Ash Pournouri, created House for Hunger, a non-profit charity created to address the growing problem of global hunger.
Bergling and Pournouri felt that the values of generosity, love and unity that house music has always been about had been given short shrift by the media. They created House for Hunger to demonstrate the positivity of the music and its fans , while addressing the issue of hunger in a very concrete way.
There is enough food in the world today for everyone to have the food and nourishment they need, and yet there are over 870 million undernourished people in the world today. That means one in eight people do not get enough food to be healthy and lead an active life. Hunger and malnutrition are in fact the number one risk to the health worldwide — greater than AIDS, malaria and tuberculosis combined. Even in wealthy countries, people go hungry every day.
House for Hunger is a conduit through which Bergling and Pournouri donate and raise funds which are then funneled to organizations that directly impact men, women and children around the world who suffer from daily undernourishment.
AVICII & ASH POURNOURI
Avicii’s fresh, innovative and forward thinking electronic music has become an enormous global movement in a very short period of time. He has virtually swept the entire planet with his success.
The engaging rhythms and melodies of this two-time Grammy nominated djay/ producer have drawn millions of fans to his recorded music and hundreds of thousands of fans to his live shows.
“We have traveled to nearly every corner of the world,” says Pournouri, “and witnessed the famine and hunger that are problems in every country, from the richest to the poorest. We were compelled by our experience to address the issue of hunger in an impactful way which would involve many people, gain great exposure, generate more commitment and engage people over time. We have the power to activate a whole generation of young people, speaking to them in a way in which no other organization can. They trust us and we can help them engage in the fight.”
“When Ash came to me about this idea, everything about the project just makes sense to me,” added Avicii, aka Tim Bergling. “I feel very blessed to be in the position that I'm in to begin with, being able to do what I love and traveling around the world seeing all these amazing places and meeting all of these different people from different cultures. Hunger hits everywhere and no country immune to it.”